It's a question that confounds many new and young startups, and even big, established businesses these days: "With all the competition and noise out there, how can I gain the attention of new, potential buyers? You have a great product…
As a business owner, it is important that you use social media to connect and stay in touch with customers and prospects in your local area. Social media by its very nature is a powerful communication medium, but you must…
If you’re using social media for business, especially Instagram or TikTok, you need to have a biolink. Social media is no longer just about gaining lots of followers and posting the most trendy photos. While both of those things are…
When making your Instagram account, many people will quickly put together their bio and start posting pictures and videos. They don't give much thought to how important this section of their profile is. But did you know that you could…
Creating engaging content to encourage social sharing involves a mix of creativity, strategy, and understanding your audience. Here are actionable tips to help you craft shareable engaging content : 1. Know Your Audience - Understand their preferences, pain points, and…
If you know what motivates people to pass your content on, you have a much better chance of getting them to keep doing so in the future. Why is it that people are willing to continually pass on content from…
There’s no denying that there’s a lot of good that we can take from social media. The important thing is that it allows us to connect with family and friends. We can also preserve memories, share things that interest us,…
Measuring success, whether at the workplace or at home, can help you figure out if you’re heading in the right direction or if you should turn back and try a different approach. It’s also an indicator of whether you’re reaching…
Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but…
