Viral marketing has matured a bit over the years. There seems to have been a…
8. Why Use URL Shortener For Your Business?
Your URL is one of the first things your website visitors will see. Even though it’s subtle, it will go a long way towards making a good first impression.
It’s interesting how the length of a URL, or the characters seen in one, can really impact the legitimacy of how that URL comes off. It could be a perfectly fine URL, just long and intricate. But when someone sees a URL like that, they can be put off and start to question if it’s one they should visit or send to a friend.
A simple way around this situation is to use a URL shortener.
What is a URL shortener?
A URL shortener is an online tool that allows you to enter a long URL and receive a shortened version in return. It seems overly simple, but that’s the reality. There are some free link shorteners and some that you would have to pay for, but, either way, short URLs will work in your favor.
How URL shortener work
Once you decide which custom URL shortener you’re going to use, if it’s a free tool, you will most likely only have to create an account to get started. However, sometimes all you have to do is paste the long URL into the allotted space on a website.
If it’s a paid tool, you’ll have to purchase a subscription before being able to utilize the URL shortener and access all of the extra features. Once that’s taken care of, the process is fairly straightforward.
6 Reasons Why Shorter URLs Are Better
1. Improved Search Engine Rankings
The structure of your URL will influence your site’s rankings. It is not a direct ranking signal, but it does carry important qualities, which can end up influencing your rankings.
For example, by including your keyword in your URL you give Google and your readers a better idea of what your page is about. You don’t want to go crazy and stuff your URLs will all kinds of keywords. But, by using your target keyword in shortened URLs, it’ll give the search engines and your user’s cues to the topic of your page.
Chances are high that most pages ranking at the top of Google will have the keyword within the URL.
2. Greater User Trust
With a clean URL, your site looks much more authoritative and trustworthy.
Aim to have all of your site’s URLs pass the readability test. Read your URL out loud. Does it sound confusing, or can you generally guess what the page is going to be about?
This also includes minimizing the use of any subdomains and subfolders. The cleaner your URL reads, the more likely your users are to trust your website.
3. Enables Easier Site Growth
By shortening and simplifying your URL structure you’ll make navigating and expanding your site much simpler.
If you have long and confusing URLs it’ll be harder for the search engine bots to crawl your site, and you’ll have greater difficulty creating a logical and intrusive website experience.
With short URL links and simple categories and URLs expanding your site will be easy.
4. Shorter URLs Make Sharing Easier
Short URLs make it easier for your readers to share your content. Think about it, if you have a long and confusing URL, it is going to look weird when shared across Facebook, Pinterest, or in an email. Not to mention the fact that it will be less memorable.
What are you most likely to share?
http://example.com/eathealthy or http://example.com/category/fruits/pageone.jghfp=p6
I’m guessing you’d go with the first one every single time.
Shortened links look better in Instagram bios, as well as in Twitter & TikTok bios. They provide a clean look to a page that can otherwise be overwhelmed with photos and other types of content.
5. Align Your Content With User Expectations
Another aspect of shortening and optimizing your URLs or URL redirects has to do with user expectations. You want your URLs to give insight into what your page is about.
Typically, you’ll want to match your page title and your URL structure. They don’t have to be a perfect match, but you’ll want your reader to come to a logical conclusion about the topic of the page simply by looking at the URL.
6. Tracking capabilities
Another asset of using an online tool to shorten a URL is that clicks on the URL can be tracked. This is not only beneficial for your business as a whole but for whoever handles your social media management.
When that person or team goes to put together reports, having the metrics for links is just as important as tracking likes, comments, follows, etc.
Make Life Easier and Use BusinessOn.mobi URL Shortener
BusinessOn.mobi is not only providing unique biolinks for your business…but we do offer URL shortener and you can use “custom alias” for better SEO optimisation.
a) Just login to your dashboard and choose “Shortened URL”
b) A pop-up will appear and just paste the LONG URL in the form. You can use your “custom alias” by typing at the SHORT URL section.
c) Once you have clicked the “Shorten URL button above, you can insert PIXELS, MAKE IT PERMANENT OR TEMPORARY, PROTECT IT, TARGET THE AUDIENCES (based on location) and in ADVANCED, track the SHORT URL into Projects.